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  • Baby Boom - Diamond Pavilion Shopping Mall, will be open for trade from
    14 April 2020. Kindly visit the store for your baby essential needs during the lockdown period.


    Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns and children up to the age of 3. Baby Boom has 36 (and counting) stores in all 9 provinces across the nation. We have been at the forefront of the baby industry since we established our first store in the early 1990’s. Aware of the trends in baby goods, we are constantly adding new and exciting shopping categories to our product offerings. Baby Boom has been consistently top-rated by expert baby product consumer organisations and highlighted as a leading shopping destination for baby goods.

    We stock one of the largest ranges of travel products, including travel systems, prams, car seats, carriers, travel cots, nappy bags and accessories. We also stock a wide range of nappies and wipes to suit every baby. Our cosmetic range suits both the needs of baby and mom, while nurseries, playtime and feeding time are extensively covered with a variety of choices, from linen for both baby and mom, furniture, feeding chairs, bouncers, cots, baby monitors, toys and so much more.

    Our selection of walking rings is the biggest in the industry. We stock the leading brands of bottles, teats, safety equipment bringing you both quality and affordability. We also introduced our own BABY LEO brand, offering you good, functional items in vibrant colours and designs at competitive prices.

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