SAY HELLO TO ONE OF SOUTH AFRICA’S FASTEST GROWING RETAILERS
Hello there. It’s our pleasure to introduce you to OBC Chicken. We’re one of South Africa’s fastest growing retail brands, with a mission to support the low to mid market sector by providing quality, affordability and convenience.
While we don’t like to fluff our tail feathers too much, our story is one we’re really quite proud of. You see, in 25 years OBC Chicken has grown to a network of over 50 stores and a solid foundation is now ready for rapid nationwide expansion. We did it by thinking about the everyday needs of ordinary South Africans. Positioning OBC stores strategically near to mass market communities and transport nodes, we offer convenient access to frozen chicken, fish, red meat, processed meat and other essential grocery items to a growing market.
It’s taken hard work and dedication, but today we’ve succeeded in establishing a foothold in almost every region. With stores in Gauteng, North West, Northern Province, Free State, Mpumalanga, Kwa-Zulu Natal and the Northern Cape Provinces. Bringing success and attracting foot traffic to communities and centres wherever we go.
CONSISTENCY, COMPETITIVENESS & CONVENIENCE
The pride we take in the quality of our food is echoed in the care we take with our brand. A proud FASA member, we’ve invested in our success through sustained, effective advertising and painstakingly built one of the most recognised and well-loved names within this segment. This is part of the reason that OBC Chicken has become the tenant of choice in the chicken and meat segment.
This is part of the reason that OBC Chicken has become the tenant of choice in the chicken and meat segment. In fact, many stores that undergo conversion to OBC, experience an overnight uptick in trade immediately after the OBC branding goes up.
Wherever people love good food, they love OBC.
FEEDING A GROWING SUCCESS STORY SINCE 1987
At the heart of the OBC success story is a set of strong family values, coupled with a powerful business model and a well-established brand.
We offer smaller store owners the benefits of belonging to a large retail group, with all the advantages that brings. Including bulk-buying, reliable, consistent deliveries, competitive pricing, aggressive marketing, access to finance and auxiliary services such as cash collection services, as well as more competitive group banking fee structures and group assurance products.
In our time, we’ve grown into a self-contained and efficient franchise operation. Providing a core range to the franchise network through 2 distribution centres and a dedicated delivery system. Ensuring all our shelves are always stocked with the products our customers crave.
It’s a model that has fed our success for decades and helped us grow to more than 50 stores nationwide. Not only do we nurture our quality and our products. We nurture the entrepreneurial spirit of South Africa’s hard-working people. Enabling smaller store owners to compete with larger chains and achieve their business dreams.