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Our journey so far
There was a time, not so long ago, when outdoor gear made you look like anything from the abominable snowman to a comic in khaki, with numerous over-dyed, under-styled or badly cut options in-between.
“Wouldn’t it be great if there were an outdoor store that combined serious function with inspired style?” we asked ourselves.
That was back in 2002 and two years later we opened our first Duesouth store, equipped with some of the finest, functionally and aesthetically styled adventure gear the world has to offer.
Our customers rapidly embraced the idea that there’s no need to be a blot on the landscape while enjoying the action and excitement of the outdoors, and some were so taken with our kit that they even started wearing it around town.
This goes some way to explain why we now have 31 store locations around the country with more coming soon. But there’s more to our storyShortlink for this post: https://www.kimberley.co.za/?p=1797
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Due South Diamond Pavilion
Kimberley, Northern Cape, South Africa
